How Premium Beach Condos Upgraded Their Pricing and Owner Communication Strategy with Key Data

Before adopting Key Data, Premium Beach Condos relied on Beyond Pricing and PriceLabs for pricing decisions, operating under a "set it and forget it" approach. While these tools provided automated pricing, there was no way to demonstrate performance results to owners compared to the market.

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Challenges

Premium Beach Condos faced several challenges:

• Limited Market Insight – Pricing decisions were made without a clear understanding of how properties compared to the broader market.
• Lack of Performance Transparency – Owners had no visibility into how their units performed relative to competitors.
• Difficulty Adjusting Strategies – Without real-time data, pricing and marketing efforts were reactive rather than proactive.

With a heavy reliance on pricing tools, but lacking comparison data, Premium Beach Condos had little proof of performance.
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“I was shooting at a moving target from a fixed tripod. Many times, I know I was off target.”
— Jenny Oest, Premium Beach Condos

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Solution

By integrating Key Data, Premium Beach Condos transformed its decision-making process:

• Real-Time Market Comparison – Used Key Data to assess property performance against the market and adjust strategies accordingly.
• Owner Reporting & Communication – Provided quarterly owner reports to demonstrate performance and build trust.
• Strategic Pricing & Marketing – Supplemented pricing strategies with targeted marketing efforts, such as social media promotions and updated property photography.

"I like the reporting to show how we compare to the markets. This gives comfort to our prospective clients.”
— Jenny Oest, Premium Beach Condos

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Results

• Improved Strategic Adjustments – Enhanced ability to identify underperforming properties and take action.
• Better Market Differentiation – Access clear insights to position properties effectively in a competitive landscape.
• Enhanced Owner Confidence – Owner reports helped reassure clients that even in a declining RevPAR market, Premium Beach Condos was performing well.

Premium Beach Condos plans to continue leveraging Key Data to support its growth by refining pricing strategies and improving owner communication. With full support from Key Data’s dedicated Partner Success Manager, Premium Beach Condos has enhanced operational efficiency and improved owner relationships, setting the stage for continued growth.

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“Jennifer is ALWAYS readily available and spends as much time as I need to help me navigate the technical side and learn more about ways to view the data so that I more fully understand what is happening in my business and in the market."
— Jenny Oest, Premium Beach Condos