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Operating well over 1,000 units each year all across the United States, East West Hospitality maintains an extensive and growing inventory. They continue to expand to new markets and bring in new homeowners every year. In order to do so, they keep a focus on building long-lasting relationships with their homeowners. With an emphasis on communication and care, East West Hospitality has experienced success in retaining and growing their inventory.
CHALLENGES
East West Hospitality faced several challenges in continuing to scale their company, including:
As East West Hospitality continued to grow in size, it became increasingly complicated to be able to quickly access & analyze metrics for each property as well as to monitor performance across key segments of the portfolio. With the turbulence in the market since Covid-19, they faced additional questions and concerns from homeowners on overall trends and individual unit performance. They were in need of in-depth data to answer homeowner questions and a proven way to capture the demand for their properties as the market normalized to pre-Covid levels.
SOLUTION
To attract new homeowners, East West Hospitality implemented ProData as a solution to:
East West Hospitality implemented Key Data’s ProData dashboard to organize and scale the necessary data for their organization. From marketing executives and revenue managers to business development reps and guest service providers, all team members could review reports to support making data-driven decisions.
With the help of their Key Data Partner Success Manager, Liz, East West Hospitality was able to create extensive amounts of pre-built reporting in their dashboard. With the click of a button, they were able to see KPI performance, view individual unit data, and compare their pacing to competitive areas.
“A lot of the time Liz is able to help us understand the data that we’re looking at, and even help out with the analysis. So just having that direct access to an expert has been tremendous”
In addition to ProData, East West Hospitality utilized DemandIQ® within their dashboard to easily understand what potential guests were searching for on any given day. Rather than relying solely on bookings to view trends, they were able to see what was searched for, what showed zero results, and what was getting the most attention before booking. With DemandIQ®, they were able to understand how they compared to the market not only for dates booked but also for potential future bookings. These insights have helped them continue to deliver strong opportunities and incredible results to homeowners across their portfolio of properties.
“We originally added on DemandIQ for marketing specifically, but it’s really opened our eyes to some new opportunities from a revenue management perspective too.”
RESULTS
By utilizing ProData, East West Hospitality has continued to scale their inventory successfully. They were able to recognize new opportunities and open their business to new markets. With prepared data reports, they were able to support homeowners on an individual level and retain loyalty in the competitive landscape. Additionally, they were able to expand their team, bringing on additional revenue managers and business developers, each empowered to pull relevant and granular data at the click of a button.
“It's all about being able to scale. When you're supporting 1,000+ owners, it is very important that you have quick and easy access to that data. With Key Data, instead of having a 10,000 to 30,000 foot view of the data, we are really able to get in there and say, “Okay, this is exactly what happened.” And it takes maybe 5 minutes, whereas it used to take us an hour.”
Operating well over 1,000 units each year all across the United States, East West Hospitality maintains an extensive and growing inventory. They continue to expand to new markets and bring in new homeowners every year. In order to do so, they keep a focus on building long-lasting relationships with their homeowners. With an emphasis on communication and care, East West Hospitality has experienced success in retaining and growing their inventory.
CHALLENGES
East West Hospitality faced several challenges in continuing to scale their company, including:
As East West Hospitality continued to grow in size, it became increasingly complicated to be able to quickly access & analyze metrics for each property as well as to monitor performance across key segments of the portfolio. With the turbulence in the market since Covid-19, they faced additional questions and concerns from homeowners on overall trends and individual unit performance. They were in need of in-depth data to answer homeowner questions and a proven way to capture the demand for their properties as the market normalized to pre-Covid levels.
SOLUTION
To attract new homeowners, East West Hospitality implemented ProData as a solution to:
East West Hospitality implemented Key Data’s ProData dashboard to organize and scale the necessary data for their organization. From marketing executives and revenue managers to business development reps and guest service providers, all team members could review reports to support making data-driven decisions.
With the help of their Key Data Partner Success Manager, Liz, East West Hospitality was able to create extensive amounts of pre-built reporting in their dashboard. With the click of a button, they were able to see KPI performance, view individual unit data, and compare their pacing to competitive areas.
“A lot of the time Liz is able to help us understand the data that we’re looking at, and even help out with the analysis. So just having that direct access to an expert has been tremendous”
In addition to ProData, East West Hospitality utilized DemandIQ® within their dashboard to easily understand what potential guests were searching for on any given day. Rather than relying solely on bookings to view trends, they were able to see what was searched for, what showed zero results, and what was getting the most attention before booking. With DemandIQ®, they were able to understand how they compared to the market not only for dates booked but also for potential future bookings. These insights have helped them continue to deliver strong opportunities and incredible results to homeowners across their portfolio of properties.
“We originally added on DemandIQ for marketing specifically, but it’s really opened our eyes to some new opportunities from a revenue management perspective too.”
RESULTS
By utilizing ProData, East West Hospitality has continued to scale their inventory successfully. They were able to recognize new opportunities and open their business to new markets. With prepared data reports, they were able to support homeowners on an individual level and retain loyalty in the competitive landscape. Additionally, they were able to expand their team, bringing on additional revenue managers and business developers, each empowered to pull relevant and granular data at the click of a button.
“It's all about being able to scale. When you're supporting 1,000+ owners, it is very important that you have quick and easy access to that data. With Key Data, instead of having a 10,000 to 30,000 foot view of the data, we are really able to get in there and say, “Okay, this is exactly what happened.” And it takes maybe 5 minutes, whereas it used to take us an hour.”