How HUSWELL Leveraged Historic and Forward-Looking Data for More Efficient Revenue Management

With a large inventory of hundreds of short-term rental properties, HUSWELL understood the need for efficiency and strategic decisions. They aimed to operate at maximum efficiency company-wide while supporting homeowners by understanding their performance against competitors and historical data.  

“You can do a lot with Key Data, which helps us to improve our business, our revenue, our RevPAR...everything.” - Charlotte Buyck

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Challenges 

HUSWELL faced several challenges in effectively managing revenue across their portfolio of vacation rental properties and meeting everyday demands, including:

  • A lack of reliable market data to inform pricing, marketing, targeting, and portfolio management decisions. 
  • An inability to assess the value of specific OTAs due to a lack of performance visibility in various distribution channels 
  • Difficulty providing homeowners with full transparency and the individual performance details they requested 
  • The ongoing need for a holistic view of the market, with past performance and future projections

Facing a market that required an in-depth understanding of performance and the competition, HUSWELL needed a single platform that could be used across multiple departments. They found that the data provided needed to be accurate, in-depth, and up-to-date to meet their business goals.

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Solution

To compare past performance with current and future pacing, HUSWELL utilized Key Data as a direct integration with their property management system. This allowed them to focus on major objectives including:

  • Gaining a real-time source of trusted market data for an accurate view of the occupancy, average daily rates, RevPAR, and other key metrics of competing properties in their market
  • Utilizing historical comparisons to gauge monthly performance, spikes in bookings, and pacing progress
  • Improving homeowner communication by providing unit-specific details and expected performance 
  • Using booking lead times and forward-looking data for better visibility into pickup for future dates, creating a more streamlined revenue management strategy

HUSWELL utilized Key Data company-wide to gain an all-in-one platform with the in-depth and accurate data they needed. Within their dashboard, they saw opportunities for benchmarking performance against their own standards as well as against the local competition. By monitoring the metrics most important to them, they were able to understand their pacing on a deeper level and make strategic decisions with confidence.

‍

Results 

HUSWELL improved efficiency both internally and externally with the use of Key Data. Armed with comprehensive insights into their historical results, up-to-date benchmarking against local competitors, and predictive analytics on vital metrics, HUSWELL could strategically chart an effective course for major revenue management initiatives.

When interacting with homeowners, the HUSWELL team is now able to provide real-time pacing to address concerns and questions over changing revenue, occupancy, and market shifts. Additionally, they can capitalize on major events and holidays by monitoring booking trends in their dashboard to ensure a quick reaction to emerging trends. This has allowed them to improve their business processes as well as revenue performance. 

“I was able to get a very detailed and granular look of all the units and how they perform versus our own units, the market, and the unit itself last year.” - Camilo Sabio

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Customer
HUSWELL
Location
Oostkamp, Belgium
Industry
Short-term Rentals
Properties
800+
Results
  • Increased internal and external efficiency
  • Implement revenue management initiatives
  • Improve revenue performance

With a large inventory of hundreds of short-term rental properties, HUSWELL understood the need for efficiency and strategic decisions. They aimed to operate at maximum efficiency company-wide while supporting homeowners by understanding their performance against competitors and historical data.  

“You can do a lot with Key Data, which helps us to improve our business, our revenue, our RevPAR...everything.” - Charlotte Buyck

‍

Challenges 

HUSWELL faced several challenges in effectively managing revenue across their portfolio of vacation rental properties and meeting everyday demands, including:

  • A lack of reliable market data to inform pricing, marketing, targeting, and portfolio management decisions. 
  • An inability to assess the value of specific OTAs due to a lack of performance visibility in various distribution channels 
  • Difficulty providing homeowners with full transparency and the individual performance details they requested 
  • The ongoing need for a holistic view of the market, with past performance and future projections

Facing a market that required an in-depth understanding of performance and the competition, HUSWELL needed a single platform that could be used across multiple departments. They found that the data provided needed to be accurate, in-depth, and up-to-date to meet their business goals.

‍

Solution

To compare past performance with current and future pacing, HUSWELL utilized Key Data as a direct integration with their property management system. This allowed them to focus on major objectives including:

  • Gaining a real-time source of trusted market data for an accurate view of the occupancy, average daily rates, RevPAR, and other key metrics of competing properties in their market
  • Utilizing historical comparisons to gauge monthly performance, spikes in bookings, and pacing progress
  • Improving homeowner communication by providing unit-specific details and expected performance 
  • Using booking lead times and forward-looking data for better visibility into pickup for future dates, creating a more streamlined revenue management strategy

HUSWELL utilized Key Data company-wide to gain an all-in-one platform with the in-depth and accurate data they needed. Within their dashboard, they saw opportunities for benchmarking performance against their own standards as well as against the local competition. By monitoring the metrics most important to them, they were able to understand their pacing on a deeper level and make strategic decisions with confidence.

‍

Results 

HUSWELL improved efficiency both internally and externally with the use of Key Data. Armed with comprehensive insights into their historical results, up-to-date benchmarking against local competitors, and predictive analytics on vital metrics, HUSWELL could strategically chart an effective course for major revenue management initiatives.

When interacting with homeowners, the HUSWELL team is now able to provide real-time pacing to address concerns and questions over changing revenue, occupancy, and market shifts. Additionally, they can capitalize on major events and holidays by monitoring booking trends in their dashboard to ensure a quick reaction to emerging trends. This has allowed them to improve their business processes as well as revenue performance. 

“I was able to get a very detailed and granular look of all the units and how they perform versus our own units, the market, and the unit itself last year.” - Camilo Sabio

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