The Florida VRMA is pleased to announce a new bronze association sponsorship and a unique partnerships opportunity with Key Data.

Key Data has introduced the vacation rental industry’s first robust business intelligence (BI) dashboard, providing in-depth analytics into core metrics like Occupancy, ADR, RevPar, Available Occupancy & much more.  Their Dashboard allows companies to instantly understand how their business is doing compared to competitors. Key features include:

  •       Local & Regional Benchmark Reports;
  •       Accurate, Reliable Data via seamless PMS Integrations;
  •       No more need for competitor scraping & misinformed data;
  •       No more “pulling” data together from various sources; and
  •       Geo-Heat Mapping features allow you to see where your target markets are

Through this partnership, the Florida VRMA and Key Data have agreed to provide complimentary access to the standard Key Data Dashboard until July of 2019.

For more information about your FREE dashboard access, please contact:

For any questions regarding this press release, please contact:

Denis Hanks, Executive Director – Florida VRMA – 407-201-0120 or

Scott McLeod, COO – Key Data Dashboard

About Florida VRMA

The mission of the Florida VRMA is to unite, guide, support and represent the professional vacation rental industry, to establish and maintain standards of professional conduct, consumer awareness and protection, government advocacy and member education and certification to promote the vacation rental industry.

About Key Data Dashboard

Key Data provides business intelligence and benchmarking tools for the vacation rental space. Through seamless integrations with property management systems, Key Data Dashboard replaces hours of compiling spreadsheets & provides property managers with accurate, reliable data that is anonymized, confidential and trusted.