As a property manager in 2025, one of your top priorities is building trust and strengthening relationships with your homeowners. But how can you provide them with the insights they truly care about?
In today’s competitive vacation rental market, homeowners expect transparency and data-driven updates that allow them to make informed decisions about their investment. Without this level of communication, you risk losing trust, satisfaction, and ultimately, their business.
So, what are the data points every owner wants to know, and how can you use this information to elevate your homeowner relationships? Let’s dive in.
Why Data is the Key to Homeowner Satisfaction
Data is more than just numbers—it’s the foundation of trust. When homeowners feel informed and empowered, they are more likely to stay loyal to your business and recommend your services to others.
By proactively sharing actionable insights, you show homeowners that you’re not just managing their property—you’re partnering with them for success.
Below, we’ll cover the four key data points every owner wants to know, and how you can share them effectively.
1. How Far in Advance People Are Booking
Why it Matters: The booking window offers valuable insight into how well a property is performing and helps homeowners set realistic expectations. When an owner understands that their properties generally book out 30-45 days in advance, they won't worry 60 days out.
How to Share It: Use Key Data’s Booking Window Report to provide homeowners with a clear picture of how far in advance guests are booking their property. This data allows them to:
- More easily understand booking behaviors
- Take advantage of last-minute owner holds
When homeowners understand their property’s booking patterns, they develop a greater confidence in the performance of their unit.
2. How Much Guests Are Paying to Stay
Why it Matters: Homeowners want reassurance that they are maximizing their revenue potential.
How to Share It: Key Data’s reports on Average Daily Rate (ADR) and RevPAR give homeowners a snapshot of how much guests are paying and how their property is performing.
Highlighting these metrics allows you to:
- Show homeowners the value of their property for any given night
- Compare their ADR and RevPAR the market
This level of transparency reassures homeowners that their property is in good hands and can help to illustrate the need for discounts, improvements, or even higher pricing.
Want to learn more about how to share revenue data that reassures and empowers your homeowners— contact us!
3. How Their Property Compares to the Market
Why it Matters: Benchmarking provides crucial context, helping homeowners understand how their property’s performance stacks up against the competition.
How to Share It: Use Key Data’s Benchmarking Report to compare a property’s performance with similar units in the market. This comparison helps homeowners:
- Identify areas where their property lies in comparison to the competition
- Spot opportunities for improvement
By sharing benchmarking data, you set realistic expectations and highlight your proactive management approach.
4. What They Can Do to Improve Their Profits
Why it Matters: Homeowners want actionable advice to boost their earnings and improve their property’s appeal.
How to Share It: Use data insights to offer specific recommendations, such as:
- Making home improvements that align with market demand
- Adjusting nightly rates based on seasonality or market trends
- Optimizing owner holds to maximize bookings during peak seasons
With practical, data-driven advice, you position yourself as a trusted advisor invested in their success.
The Power of Proactive Communication
When you regularly share these four key data points, you build trust, satisfaction, and loyalty among your homeowners. Automated reports make it easy to provide these insights consistently, giving homeowners the transparency they expect while saving you time.
Interested in learning more about homeowner communication and how to attract new homeowners to your program? Download your customizable homeowner report for free by clicking here. (link)
Ready to elevate your homeowner relationships?
Click here to speak with a Key Data team member.